H&M is an online store of the chain of the same name, which is part of the Inditex group, this concern unites such brands as Zara , Massimo Dutti, Oysho, Pull, WEAR, Bear, Bershka and dozens more.
H&M Exceptional Features:
1) The target audience is youth and the middle class in the broadest sense of the word. The buyer’s portrait is formed on the basis of a scientifically based analysis of social networks – this approach takes into account all the features of modern urban culture, which is greatly affected by migration processes. Model lines from H&M cover both global macro trends and local features – micro trends – ethnic fashion.
2) Digging H&M specializes in the production of eco-friendly products – clothes, shoes, accessories and more. H&M products are made primarily from organic and recycled materials. Until 2030, the company will completely switch to production from secondary raw materials, for the processing of which chemical reagents will not be used.
3) H&M is involved in a huge number of social and economic projects around the world. H&M stores allow you to donate old clothes in exchange for a 15% discount.
4) In H&M stores you can also take photos and you can start video blogging directly from the store.
H&M — besides being fashionable, affordable and eco-friendly, it is also a conscious choice!
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